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BOOK SUMMARY :

Find helpful customer reviews and review ratings for movie marketing opening the picture and giving it legs at amazoncom read honest and unbiased product reviews from our usersmovie marketing opening the picture and giving it legs paperback 1 jan 1997 by tiiu lukk author visit amazons tiiu lukk page search results for this author tiiu lukk author 40 out of 5 stars 1 customer review see all 4 formats and editions hide other formats and editions get this from a library movie marketing opening the picture and giving it legs tiiu lukk movie marketing demystifies complex marketing issues profiling marketing strategies for films of widely varying budgets genres and intended audiences through the words of the marketers and movie marketing opening the picture and giving it legs by tiiu lukk 317 rating details 12 ratings 0 reviews this book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures but does so in a highly entertaining fashion it is destined to be required reading in hollywood movie marketing opening the picture and giving it legs average rating 0 out of 5 stars based on 0 reviews write a review walmart 560140858 this button opens a dialog that displays additional images for this product with the option to zoom in or out tell us if something is incorrect

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